In today’s episode, I explore Watches of Switzerland’s acquisition of Hodinkee and why, as an enthusiast, it doesn’t change much for me. We break down Ben Clymer’s spin on the deal, how Hodinkee has evolved into a marketing machine, and why the real focus should remain on the watches. I also explain how Hodinkee’s access to WOS’s inventory could create more opportunities to learn about timepieces and encourage listeners to look past the “plumage” and focus on the “meat”—the watches.