#95: WindUp Watch Fair NYC 2024 Recap
Buci Paris
Pronounced “Boo-See.” These watches are all about storytelling through design. I had a great chat with the passionate owner, Nousseima. Her energy is contagious, and her love for poetry reflects in every timepiece they make. If textured dials and elegance get you going, Buci Paris is a brand to explore. Their tagline? "Watches that not only measure time but also tell a story of sophistication and style." Check them out here.
Elliott Brown Watches
Elliott Brown is all about rugged, well-built watches that don’t just look the part—they are the part. I finally understand why my British friends rave about "EB" watches. Their lineup is stacked with capable tool watches designed to handle whatever you throw at them.
Talking with Guy and Gem at their booth, smack in the middle of the busiest section of the fair, was a blast. They expertly walked me through their collection, but the real standout for me was the Beachmaster Automatic—a serious tool watch with patented technology and precise engineering. It’s clear Elliott Brown is carving their own niche in the world of tough, functional timepieces. Check them out here.
Micromilspec
Tough, military-inspired tool watches are what Micromilspec does best. I was really intrigued by the Milgraph—titanium case, Destro orientation, and a super-grippy bezel. Theo from the brand gave me a thorough walkthrough, and these timepieces mean business. I’d love to see them offer a bracelet version, though! These watches are built to handle anything. Learn more here.
Timor Watch Company
When it comes to heritage, Timor is a heavyweight. From their A.T.P. to W.W.W. models, they’ve been making timepieces that have withstood the test of time. Ben from the brand explained the company's history while showing off the Heritage Field ATP, which oozes class and authenticity. Dive into their history here.
De Rijke & Co.
Funky and functional, De Rijke & Co. brings something unique to the table. Their Amalfi Series has cases you can rotate by 90 degrees so the dial is always visible while driving. As someone who appreciates a good road trip, this really stood out. And those enamel dials? Just wow. You can feel the craftsmanship. Find out more here.
E. Stohlman Watch Co. & Maryland Watch Works
E. Stohlman was the showstopper for me. Eugene, a third-generation watchmaker, blew me away with designs like The Earl Havaan Tuvali. The surprise in the dial is something you’ve got to see to believe (check the link below). If that’s not enough, The Earl, Limited Edition - Malachite comes adorned with 1.8 ctw of emeralds! Stunning, isn’t even the word.
On the industrial side, Maryland Watch Works is where Eugene handles microbrand sourcing and vintage restoration. These folks can do it all, and they’re Omega certified! Take a look at their work here.
David Lane Design LLC
Straps on straps on straps! David Lane is your go-to guy for bespoke, mil-spec, and vintage-inspired watch straps. I loved the soft, yet durable materials like calf leather and Russian grain. Plus, the fact that this is a side hustle for a teacher makes it even more special. Check out his collection here.
Bespoke Watch Projects
I first met John from Bespoke Watch Projects in Atlanta, and I’m still impressed by the way he lets customers design their own watches. I mean, who else gives you that kind of control? I had a blast designing a watch that pairs perfectly with my gold Olongapo bracelet. Start designing your own here.
Vortic Watch Company & Colorado Watch Co.
RT Custer is on a mission to bring watchmaking back to the U.S. and he’s not playing around. After hearing him speak on a panel with leadership from Shinola, I’m convinced there’s real momentum behind his vision. Check out his work at Vortic Watch Company and Colorado Watch Co. here.
Jack Mason
Jack Mason wants to be the Christopher Ward of the U.S., but honestly, they’re blazing their own trail. With solid design language, they’ve got a new hit with the Dr. Pepper model, which balances fun and sophistication. Owner Peter Cho is a true watch enthusiast, and chatting with him was like talking shop with a friend. Check them out here.
William Wood London
Firefighting-inspired and upcycled materials? Sign me up! William Wood London uses old firehoses and honors the legacy of the founder’s grandfather, a firefighter. The result is tough, functional watches with a whole lot of heart. You can even see hints of fire brigade culture in the various colors. Discover more here.
Wren Watches
Small but mighty, Wren Watches channels designs from the '50s and '60s with dials that bring a funky, '70s vibe. They caught a lot of attention at the fair, and I’m excited to see what’s next from them. Check them out here.
“None of the links above are affiliate links. These are the brands I visited and I wanted to share them with you.”
